Owners
John Krueger
Co-Owner Forever Yours Jewelry & Owner of Collectors Choice Coins
Favorite Coin: Really Nice Buffalo Nickels
I established Collectors Choice Coins in 1988 so I could share my love and passion for coins with everyone. Over the years I have gained an abundance of knowledge, so as the hobby of collecting coins fades I find excitement in teaching young or new collectors about the coins and where to start. I also enjoy exploring other people's collections. I help evaluate and appraise collections and, of course, buy some! I have two locations: one inside the Portage jewelry store and one in downtown Sun Prairie. I'm a very busy man between the two stores; house visits & shows, but always make time for my customers. Shows are exciting to me because I am often "hunting" for the best coins for my ever evolving inventory and for customers' request. Hunting for coins might be the favorite aspect of my job as I have always loved hunting and fishing. When I'm not working I will most likely be found doing one of those things or golfing, downhill skiing, or spending time with my wife (Laurie Krueger) and family.
Laurie Krueger
Co-Owner and Administrator of both Forever Yours Jewelry Locations
Favorite Stone: Rubies, Sapphire and Colored Diamonds
I have been the owner of Forever Yours Jewelry since we have opened October of 2002. I have my Diamond Graduate degree through the Gemological Institute of America since 2002. While my primary responsibilities here are addressing daily administrative projects, I do like to jump in and help on the floor when I am available to do so. However, I absolutely love teaching my staff all about the jewelry industry and about diamonds and gemstones. This passion of mine probably comes from my first love of teaching, I taught High School Sciences for 9 years. Since we are a small local business, I find it very enjoyable and important to connect with each of our local communities by staying active in our local communities groups such as The Chambers and Rotary. When I'm not working or with my family, I love to be outdoors. When the sun is shining I like to hit the ball around on the golf course or go biking, downhill skiing, or fishing with the husband (John Krueger)! On those blistering cold Wisconsin days you will find me curled up at the house with a good book!
Sun Prairie Store
Jake Krueger
On site Goldsmith
Favorite Stone: Black Diamonds & Rubies
I have been a Gold Smith for 5 Years now and started full time September 1st 2015 at my family's owned Forever Yours Jewelry Store. The thing I love most about being a goldsmith is the designing part. I really enjoy restoring vintage jewelry and repurposing heirlooms for our customers. Watching a favorite piece become brand new or take on a new form that will become someone's most treasured piece is a great thing! When I'm not behind my window working on your jewelry I am mostly likely hanging out with my wife (Leah Krueger) and daughter Elise or some great friends. I am also a fan of fast cars and motorcycles. Recreational firearms are also a big interest of mine.
Natalie Weis
Jewelry Sales Consultant Sun Prairie
My favorite stone: Chrome Diopside
I started working for Forever Yours Jewelry in May of 2018. I thrive in creative work environments which make working at Forever Yours so much fun. My favorite parts of the job are pearl restringing and helping people find just the piece that they are looking for. When I am not working I am often found reading a good book, writing my own stories, crafting, or playing/ snuggling with my dog Bucky.
